Hi there!
AI-native Founder's Office generalist for tech startups that enable human interaction and real-life experiences.
I bridge strategy and execution, and connect the dots between digital products, real-life experiences, brand, and operations. I build with AI to improve personal and team productivity.
I value good design, good taste, people, and fun.
I get things done.
I build scalable things and find unconventional ways to improve efficiency.
I bring structure to chaos.
I help people thrive and lead without micromanagement.
with Distinction, 2026
full scholarship for excellence
University of Glasgow
I have experience creating processes that benefit all parties — creatives, the marketing team, and other areas of the business. I've developed project management disciplines from scratch, maintained them, and enabled efficient operations across markets.
At Wheely (Series B) I was de-facto chief of staff to the design director and co-founder, running the in-house studio and building creative × marketing × product ops — so designers could design. Before that, I worked studio- and agency-side as a project and account manager.
One intake route and brief templates across four markets. Brief review, capacity tracking, traffic and resourcing. Playbooks and SOPs that turned launches into a repeatable system. I led the team's move from Asana to Notion.
Hired a project manager and helped hire designers and brand roles. Set up onboarding for design, brand, marketing and product. Owned the weekly meeting, all-hands and an off-site.
Ran production and delivery for major brand partnerships across four markets, which doubled revenue.
102% year-on-year booking growth, the biggest increase across Wheely's markets, with 20+ media features including CNBC and Vogue Arabia. Market analysis, strategy and launch communications delivery.
Built a marketplace for independent designers from zero and onboarded ~100 brands through the go-to-market I designed.
One visual system across four markets and five applications, from the apps to physical assets. My job was keeping it coherent and deliver in time across 4 markets, 4 apps, website, and physical assets.
Featured in The Dieline, Packaging of the World and Lürzer's Archive.
Brand revitalisation for the People Make Glasgow identity.
added e-commerce revenue for Ekonika (agency, checkout drop-off cut from 33% to 12%)
Explore features for the web and mobile apps.
Endorsed by Tech Nation.
I think like a founder and I build — with AI and before AI. My latest tool is Marginal Notes — smart bookmarks for paper books. I've also built marketing automations and other productivity tools.
Marginal Notes
A web app for notes on paper books, built in Lovable: freeze the page, select a quote, add a voice note. Presenting it at AI Pilled on 19 October.
JobOrbit
A Chrome extension, job application tracker and statistics tool — built at the Replit Buildathon for under £100.
Feature Friday
An agentic copy-drafting flow with human-in-the-loop approval at every step — runs automatically every other Tuesday.
Founded and ran Russia's first free bike-sharing non-profit. Raised money through crowdfunding, grants and partners, and ran it for more than two years with national press coverage.
As COO, built the investment case across three funding rounds: 5-year P&L, valuation, cap table, dilution, liquidation waterfall and full term-sheet provisions.
Advised a youth employability platform: diagnosed analytics and conversion gaps, set a North Star metric and KPIs, and built a roadmap from side project to funded operation. It's the kind of help a studio gives the companies it backs.
500k+ unique readers of my educational articles on project management. Best-selling educational course with ~3,000 students.
I care about people and team culture. I believe that collaboration, creativity, and sharing experiences go hand in hand. I'm a people person who loves to share. I support the team through good times and bad, and I volunteer my time to support things I value.
If you're looking for a Chief of Staff, a Founder's Associate, or another generalist role — give me a shout and let's discuss whether I can help.
